Tyla has joined the Pandora family, and the results are striking. The Grammy winner appears in the brand’s latest jewellery campaign, bringing a mix of style, expression, and personality that feels true to her.
In the shoot, Tyla connects with the camera in ways that feel familiar to her fans. In one frame, she raises her arms, smiles, and squints ever so slightly, almost as if she’s sharing a private moment. The atmosphere is relaxed, yet full of intent. Each piece of jewellery she wears becomes part of that story.
Around her neck, necklaces stack with meaning — one spelling out “Tyger”, a nod to her loyal fanbase, while others add texture and colour. Her wrists, fingers, and ears carry more of the collection, worn in a way that tells a complete story without needing words.
This campaign comes just before Tyla’s much-anticipated Coachella debut on April 11. She will be sharing the stage with performers like Seun Kuti, Rema, and Lady Gaga.
From studio lights to festival sounds, Tyla is holding attention. This partnership with Pandora reflects more than fashion — it marks a moment in her journey that fans everywhere can feel.
See more photos below
View this post on Instagram